ITVX’s decision to reshedule its top soaps, Corrie and Emmerdale, into a weekday soap “power hour” seems to be paying dividends as the pair’s audience surged 40%, helping the platform surpass 1bn streams for 2026 eight days earlier than in 2025.
Corrie and Emmerdale “power hour” helps ITVX to an early 1bn streams for 2026