BT partners with ITV across Coronation Street and Emmerdale in landmark brand collaboration

Created with WPP Media’s OpenConnect, the partnership embeds BT naturally into two of Britain’s most-loved soaps through set integrations, bespoke ads and storyline-led reactive spots.The dual soap product placement deal will embed BT naturally into the worlds of Coronation Street and Emmerdale over the next 12 months.The first-of-its-kind c…