The July television landscape was fueled by the final weeks of the FIFA World Cup 2026 coupled with streaming’s traditional summer boost, according to Nielsen’s July 2026 reports of The Gauge and Media Distributor Gauge. Streaming usage was up 3.4% compared with June, and the category climbed to 49% of total TV (+0.5 points). In … Continue reading “Nielsen: Streaming Took Record 49% of July Household TV Market Share, Driven by World Cup, ‘Love Island,’ YouTube”