The ‘Love Island’ Effect: How the Hit Reality Show Fueled a $50 Million Prediction Market Boom

Kalshi, a leading prediction market platform, says women make up two-thirds of ‘Love Island’ traders.

Source: https://www.inc.com/victoria-salves/love-island-effect-reality-show-fueled-50-million-dollar-prediction-market-boom/91371716

READ from source